Overview
Clara June Photography, a lifestyle photography brand, needed a visual identity that reflected authenticity, warmth, and honest storytelling. The challenge was to design something refined yet personal, a brand that feels effortless, emotive, and deeply connected to real life moments.

Solution
We created a timeless and minimalist identity centered around soft typography, organic textures, and a muted, light-filled palette. The design captures the feeling of natural light and quiet emotion, reflecting Clara June’s thoughtful approach behind the lens. Every element, from the logo to the watermark, was crafted to complement the imagery and allow the photography to remain the heart of the brand..

Result
The new brand identity positions Clara June as a storyteller of genuine connection and beauty in the everyday. It evokes calm, intimacy, and nostalgia, perfectly aligning with the brand’s vision of capturing life as it truly feels.

@Clarajunephotography

Service: Complete Brand Identity